Response to Noddle

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Three months ago Callcredit announced a revolution in the way consumers can access their credit report with Noddle, the first free for life service. We decided to trial the service until our full launch in the autumn and the results are proving very interesting.

Consumer response has been very strong. We wanted to restrict the numbers to 10,000 people over the six month trial but within weeks double that number had asked to get involved. Clearly there is real consumer demand for genuinely free access to their credit report.

I am certain that over time, the provision of access to a basic credit report as part of these types of services will be the norm. I am sure there will be room for premium products too, providing they really add value, so my industry colleagues don’t need to worry too much!

But what I have found particularly positive is that several banks are keen to have conversations about how a version of Noddle, without the financial product element, could support their citizenship agendas, by for example helping educate consumers who may be over-indebted.

  • Banks are clearly putting real effort in to help consumers who are getting in to financial difficulty;
  • This is important work and I feel that we need to do what we can to support it.

That is why one of the outcomes of our trial is that we are working on a version of Noddle specifically designed to support this positive agenda.

Tom Ilube, managing director consumer markets, Callcredit Information Group:

Posted on 23rd September 2011 by

 

 

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